20110305 / Less and More / The Design Ethos of Dieter Rams


Image by Cooky Yoon
Less and More / The Design Ethos of Dieter Rams
Daelim Contemporary Art Museum
Seoul, Korea

606 Universal shelving sysem
Designed by Dieter Rams, 1960

20101216 / Less and More / The Design Ethos of Dieter Rams


Image by Cooky Yoon
Less and More / The Design Ethos of Dieter Rams
Daelim Contemporary Art Museum
Seoul, Korea

20110305 / Less and More / The Design Ethos of Dieter Rams


Image by Cooky Yoon
Less and More / The Design Ethos of Dieter Rams
Daelim Contemporary Art Museum
Seoul, Korea

20110305 / Less and More / The Design Ethos of Dieter Rams


Image by Cooky Yoon
Less and More / The Design Ethos of Dieter Rams
Daelim Contemporary Art Museum
Seoul, Korea

20110305 / Less and More / The Design Ethos of Dieter Rams


Image by Cooky Yoon
Less and More / The Design Ethos of Dieter Rams
Daelim Contemporary Art Museum
Seoul, Korea

20101216 / Less and More / The Design Ethos of Dieter Rams


Image by Cooky Yoon
Less and More / The Design Ethos of Dieter Rams
Daelim Contemporary Art Museum
Seoul, Korea

Dieter Rams’ 10 Principles of Good Design

01. Good design is Innovative.
02. Good design makes a product useful.
03. Good design is aesthetic.
04. Good design helps a product to be understood.
05. Good design is honest.
06. Good design is unobtrusive.
07. Good design is long-lasting.
08. Good design is thorough down to the last detail.
09. Good design is as enviromentally friendly.
10. Good design is as little design as possible.

DIETER RAMS—Design Museum


Image by toby___
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
© Dieter Rams, amended March 2003 and October 2009