20101216 / Less and More / The Design Ethos of Dieter Rams


Image by Cooky Yoon
Less and More / The Design Ethos of Dieter Rams
Daelim Contemporary Art Museum
Seoul, Korea

Dieter Rams’ 10 Principles of Good Design

01. Good design is Innovative.
02. Good design makes a product useful.
03. Good design is aesthetic.
04. Good design helps a product to be understood.
05. Good design is honest.
06. Good design is unobtrusive.
07. Good design is long-lasting.
08. Good design is thorough down to the last detail.
09. Good design is as enviromentally friendly.
10. Good design is as little design as possible.